Tuesday, September 6, 2011

Verbing encouraged?

Today's Dominion Post (page C6, Tom Pullar-Strecker's column) includes the following from a statement by Labour MP Clare Curran: "At the moment nothing is being done to incentive new business models."

I'm not against verbing as such, but I thought there were several nasty new verbs derived from incentive already, incentivise (or ...ize) and incent. Do we need another?

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